Wellness and Real Estate: What Practitioners Need to Know
February 18, 2025 More buyers and homeowners want wellness features in their homes, and real estate agents need to be ready to deliver. Architects, designers and wellness experts are curating wellness spaces for individual and group activities in large part because of demand for these kinds of features. Certain demographics such as Gen Zers and Millennials show extra interest, according to McKinsey’s latest wellness report, which pegged the 2024 global market at $1.8 trillion. Real estate professionals will find more and more of their customers seek homes with wellness-specific features or examples of how to add wellness into their lives. Here are ways to share with homeowners how wellness can become part of their residential surroundings and lives: Use Natural Elements in the Home To fashion the right backdrop and mood for a wellness space, more professionals incorporate the tenets of biophilic design, which connects users to nature through views and access to the outdoors and choices of natural materials. Designer Alena Capra,…